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UGC MENA For creators For brands Dialects Pricing Guides Start a campaign

Glossary

UGC glossary.

The words you'll meet in briefs, offers and reviews — defined in plain language.

B

B-rollB-roll is supporting footage — close-ups, hands, product and setting — cut between the main talking shots.BriefA brief is the written request a brand gives a creator: goal, audience, message, deliverables and rights.

C

CTA (call to action)A CTA is the line that tells the viewer what to do next — shop, download, book or visit.

D

DeliverableA deliverable is one agreed piece of work in an offer, such as a video, a hook variation or raw footage.

P

Payment hold (self-serve)A payment hold is payment kept by UGC MENA until the brand approves the delivery. It is live for self-serve campaigns; managed campaigns are invoiced before production.Perpetual licenseA perpetual license lets a brand use content with no end date, within the agreed channels and countries.

F

Faceless contentFaceless content is UGC where the creator's face does not appear — hands-only demos, voice-overs or point-of-view shots.

H

HookA hook is the first second or two of a video, designed to stop the scroll.

M

MawthooqMawthooq is a licence in Saudi Arabia for individuals who publish advertising content on social media.

R

Raw footageRaw footage is the unedited clips a creator recorded, delivered alongside or instead of the final edit.RevisionA revision is a round of changes the creator makes after the brand reviews a deliverable.

S

Spark AdsSpark Ads is a TikTok ad format that promotes an existing organic post, with the creator's permission.

U

UGC (user-generated content)UGC is content made by real people rather than a brand's production team. Commissioned UGC is made to a brief, with agreed rights.Usage rightsUsage rights are the permissions a brand buys to publish a creator's content: which channels, which countries and for how long.

W

WhitelistingWhitelisting means a brand runs ads through a creator's social account, so the ad appears under the creator's name.