EGYPTIAN ARABIC · CAIRO · ALEXANDRIA · GIZA
Masri UGC creators for Egypt and the wider region
Masri (Egyptian Arabic) is the Arabic of Egypt and is familiar across the Arab world through films, series and music. It sounds warm and funny, which makes it a strong choice for food, home, beauty and everyday products in Egypt and beyond.
Where it landsEgypt + regionWidely understood
ToneWarm, wittyStorytelling
Best forFood, homeBeauty, FMCG
FormatsOn cameraRecipes, skits
What it sounds like
Same product, Masri lines.
Food
الحتة دي هي سر الطبخة كلهاThis bit is the secret of the whole dish.Restaurants
بجد الأكل ده يستاهل كل جنيهSeriously, this food is worth every pound.Beauty
بقالي شهر بستخدمه ومش هغيّرهI've used it for a month and I'm not switching.On the network now
Creators who speak Masri.
- Nadia BelalAjman · United Arab EmiratesBeauty · Skincare
- Alaa TarekDakahlia Gamasa · EgyptBeauty · Skincare
- Mohamed EzzatAlexandria · EgyptFood & drink · Travel
- Aml MostafaAlexandria · EgyptBeauty · Fashion
- MonaAjman · United Arab EmiratesBeauty · Skincare
- Engy SaadKhobar · Saudi ArabiaBeauty · Skincare
- NourhangozaifGiza · EgyptBeauty · Skincare
FAQ
Masri questions.
Does Masri work outside Egypt?
Often, yes. It is widely understood across the region, though a local voice may feel closer for single-country Gulf campaigns.
Can I ask for a city, like Alexandria?
Yes. Name the city in the brief and check each creator's samples.
Is Masri good for comedy formats?
It is a natural fit for skits and storytelling. Agree the script tone in the brief.
Brief your
first campaign.
Create a brand account and brief creators by market and dialect.
Start a campaign