UNITED ARAB EMIRATES · DUBAI · ABU DHABI · SHARJAH

UGC creators in the UAE.

Emirati, Gulf, Shami and English voices for a mixed audience.

English-speaking creator showing earbuds in DubaiEnglish Dubai
Honestly? Best battery I've tested.
Khaleeji creator filming a perfume in RiyadhKhaleeji
ريحته تثبت طول اليوم، والله
Hands-only Khaleeji unboxing in KuwaitKhaleeji
شوفوا التغليف، فخم

The UAE has one of the most mixed audiences in the region, so many campaigns run in Arabic and English side by side. UGC MENA lets brands brief Gulf, Shami and English-speaking creators in one place and review every version before approval.

CurrencyAEDRates agreed per offer
VoicesArabic + EnglishGulf, Shami, English
PlatformsInstagramTikTok · Snapchat
RulesMedia CouncilCheck with your advisor

80+ approved creators in this market

UAE buying moments

Plan around the calendar.

MOMENTRamadan
MOMENTEid al-Fitr
MOMENTEid Al Etihad
MOMENTEid al-Adha
MOMENTWhite Friday
MOMENTDubai Shopping Festival

FAQ

UAE questions.

Arabic or English for the UAE?

Often both. Choose by audience: Arabic for Emirati and Arab residents, English for the wider mix.

Do creators need a permit to advertise?

Rules on paid content apply in the UAE. Ask the creator and confirm current requirements with your own advisor.

When can my brand start?

We are opening to brands in waves. The brands page shows the current way to join.

Brief your
first campaign.

Create a brand account and brief creators by market and dialect.

Start a campaign