SAUDI ARABIC · RIYADH · QASSIM · JEDDAH · MAKKAH

Najdi and Hijazi creators for brands in Saudi Arabia

Najdi creator filming a skincare bottle in RiyadhNajdi Riyadh
صراحة شي يستاهل، جربوه
Hijazi creator filming a home workout in JeddahHijazi Jeddah
مرة مريح، أتمرن فيه كل يوم

Najdi is the Arabic of Riyadh and central Saudi Arabia; Hijazi is the Arabic of Jeddah, Makkah and the west. Choosing the right one makes an ad sound like it was made for that city. Use Najdi for Riyadh and central audiences, Hijazi for the western region, or both in one campaign.

Where it landsSaudi ArabiaCentral and western regions
ToneNajdi: firm · Hijazi: lightBoth everyday and local
Best forSkincare, fitnessFood, retail
FormatsOn cameraRoutines, testimonials

What it sounds like

Same product, Najdi & Hijazi lines.

Najdi · Skincareصراحة شي يستاهل، جربوهHonestly worth it, try it.
Hijazi · Fitnessمرة مريح، أتمرن فيه كل يومReally comfortable, I train in it every day.
Najdi · Foodما هالطعم! ما توقعته كذاWhat a taste! Didn't expect it to be this good.

FAQ

Najdi and Hijazi questions.

Which one should I choose?

Najdi suits Riyadh and central audiences, Hijazi suits Jeddah and the west. For a national campaign, test both or use a general Gulf voice.

Do creators need a licence in Saudi Arabia?

It depends on where and how the content is published. Ask the creator and confirm your case with your own advisor.

Can one brief include both dialects?

Yes. Choose both in the brief and compare the results side by side.

Brief your
first campaign.

Create a brand account and brief creators by market and dialect.

Start a campaign