MOROCCAN ARABIC · CASABLANCA · RABAT · MARRAKECH
Darija UGC creators for brands in Morocco
Darija is the everyday Arabic of Morocco, often mixed with French and Amazigh words. Moroccan shoppers respond to content that sounds local, so Darija is the natural choice for fashion, food, beauty and e-commerce ads in Morocco.
Where it landsMoroccoCasablanca, Rabat, Marrakech
ToneFast, playfulMixed with French
Best forFashion, foodBeauty, e-commerce
FormatsUnboxingTry-ons, reviews
What it sounds like
Same product, Darija lines.
Fashion
هاد الصباط خفيف بزافThese sneakers are really light.Beauty
والله حتى عجبني، جربوهHonestly, I really liked it. Try it.E-commerce
الكوموند وصلاتني فيوم واحدMy order arrived in one day.
FAQ
Darija questions.
Is Darija understood in the Gulf?
Less so. Use Darija for Moroccan audiences and a Gulf or Shami voice for Gulf campaigns.
Can creators mix in French?
Yes, it is natural in Morocco. Say in the brief how much French you want.
Can Moroccan creators abroad join?
Yes. Creators can join from any country; payout options vary by country.
Brief your
first campaign.
Create a brand account and brief creators by market and dialect.
Start a campaign