LEVANTINE ARABIC · AMMAN · BEIRUT · DAMASCUS

Levantine UGC creators for Gulf and regional brands

Shami creator filming a serum in AmmanShami Amman
من أول أسبوع حسّيت بالفرق، صراحة
Shami creator filming an iced coffee in BeirutShami Beirut
هالقهوة غير شكل، جرّبوها

Shami (Levantine Arabic) is spoken in Jordan, Lebanon, Syria and Palestine, and by large communities across the Gulf. It reads warm and conversational, which makes it a strong choice for beauty, food and lifestyle ads aimed at Levantine audiences or broad Gulf viewers.

Where it landsLevant + GulfJordan, Lebanon, UAE, KSA
ToneWarm, chattyFriendly and personal
Best forBeauty, foodLifestyle, fashion
FormatsOn cameraVoice-over, tutorials

What it sounds like

Same product, Shami lines.

Skincareمن أول أسبوع حسّيت بالفرق، صراحةI felt the difference from the first week, honestly.
Food & drinkهالقهوة غير شكل، جرّبوهاThis coffee is something else, try it.
Lifestyleشو بدي قلكن؟ صار من أساسياتيWhat can I say? It became one of my essentials.

FAQ

Shami questions.

Is Shami understood in the Gulf?

Yes. It is widely understood across the Gulf through TV, music and large Levantine communities.

Can I mix Shami and Khaleeji in one campaign?

Yes. Pick both dialects in one brief and compare which performs better.

Can creators in Jordan and Lebanon join?

Yes, creators from across the Levant can join, along with Levantine creators living in the Gulf.

Brief your
first campaign.

Create a brand account and brief creators by market and dialect.

Start a campaign