Key takeaways
- Rights answer three questions: where, in which countries, for how long.
- Paid ads and whitelisting need explicit permission.
- Rights are frozen in the offer when it is accepted.
What usage rights are
Usage rights are the permissions a brand buys to publish a creator's content. They do not transfer the creator's identity — the creator keeps control of how their face and voice are used beyond the agreement.
Common scopes
| Scope | What it allows |
|---|---|
| Organic | Posting on the brand's own accounts. |
| Paid ads | Running the video as ads for an agreed period. |
| Whitelisting | Ads delivered from the creator's handle. |
| Extended | Longer periods — quoted per brief. |
Renewals
When rights end, a renewal is a new paid offer to the same creator. Stop running the content if it is not renewed.
Tip: This is general guidance, not legal advice.
FAQ
Can I edit the video?
Editing permissions are part of the agreed scope. Write them into the offer.
What happens after the period ends?
Stop new use, or renew through a new offer.
