Key takeaways
- Creators set their own price per video.
- Usage rights and add-ons change the total more than length does.
- You see the full total, including the platform fee, before you pay.
The short answer
There is no single price. In Saudi Arabia, the cost of a UGC video depends on the creator, the format, the usage rights and how fast you need it. On UGC MENA, each creator sets a price per video and you see the full total before you pay.
On top of the creator's price, the platform fee is 15% for self-serve campaigns and 25% for managed campaigns.
What affects the price
| Factor | Why it matters |
|---|---|
| Format | On camera takes more time than hands-only or voice-over. |
| Usage rights | Paid ads and longer periods cost more than organic posting. |
| Add-ons | Raw footage, extra hooks and subtitles add to the total. |
| Speed | Rush delivery can be agreed as an add-on. |
Usage rights
Rights define where the content runs and for how long. Organic posting on your accounts is the simplest; paid ads, whitelisting and extended rights cost more because the creator gives up more.
Planning a budget
- Start with a small group of creators and two hooks each.
- Choose rights for the channels you will actually use.
- Keep a reserve so the creator who performs best can make more.
FAQ
Is there a minimum budget?
No platform minimum is set. Each creator's price per video is the starting point.
Do prices include VAT?
Any tax that applies is listed on your invoice. Check with your own advisor for your situation.
When is the creator paid?
Only after you approve the content. In self-serve you pay by card and the payment is held by UGC MENA until you approve; managed campaigns are invoiced before production.
