Key takeaways
- One goal per brief — awareness, sales or a product explainer.
- Name the dialect and the audience, not just the country.
- List deliverables, rights and the number of revisions in the offer.
Start with the goal
A creator can only aim at one target. Say what the video should make the viewer do, and where it will run.
The brief checklist
- Product and the one message that matters most.
- Audience, dialect and setting (home, car, office…).
- Deliverables: number of videos, length, ratio, hooks.
- Must-say and must-avoid lines.
- Usage rights, channels and period.
Tip: Give the creator room. A short list of must-says works better than a full script.
Reviews and revisions
Revisions are set in each offer. Group your comments in one round, pinned to the exact moment in the video.
FAQ
Should I write a script?
A few key lines are usually enough. Creators know how their audience talks.
Can I ask for several dialects?
Yes — brief one creator per dialect rather than asking one person to switch.
