Key takeaways
- Brief early — creators' calendars fill before the month starts.
- Match the moment: suhoor, iftar, gifting and Eid each need a different tone.
- Respect the season — keep scenes warm, family-friendly and modest.
Timing
Plan briefs, approvals and rights before Ramadan begins, so content is ready for the first week. Leave room for Eid content as a separate brief.
Moments to brief
| Moment | Content idea |
|---|---|
| Suhoor | Quiet, practical routines late at night. |
| Iftar | Family tables, cooking and preparation. |
| Gifting | Unboxing and gift ideas in the last ten days. |
| Eid | Outfits, visits and celebration. |
Tip: Ask creators how their own family marks the moment. Real routines beat staged scenes.
Tone and care
- Avoid filming food or drink during fasting hours in public settings.
- Keep music and humour appropriate to the season.
- Brief one dialect per market for a local feel.
FAQ
Should Ramadan and Eid be one campaign?
Usually two briefs work better, since the tone and settings change.
Can creators film at night?
Many do during Ramadan. Agree the timing in the offer.
